Talking about illness is a difficult topic, but finding beneficial and life-saving clinical trials doesn't have to be.
Heal Mary approached us to create an MVP version of their product in order to validate and secure buy-in from potential investors.
Along with our design and development services, we also provided branding, including the creation of a new logo.
Going for friendly and conversational
Branding
The font in the Heal Mary logo is laid out in lower-case and is weighted to give it a confident, simple and friendly look while still coming across as trustworthy.
A secondary logo was also provided. It includes half rings around the logo to symbolize unity.
Main Logo
Secondary Logo
Typography
Playfair Display was chosen to add a touch of friendliness, and Lato is an easy-to-read complementary font.
Colors
Heal Mary's colors are warm, personal and inviting.
The muted pastels shades tie well with the selected typeface choices, and do not alienate anyone no matter their background or gender.
