We speak product.
We like to use this skill to help products speak human.

We understand the ins and outs of working collaboratively and iteratively. We approach our work strategy-first, seeking to understand your needs and users, then crafting custom solutions that best serve those needs.

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Our process

  1. 01.

    Discover

    In order for us to really help you, we need to understand your challenges as well as you do. We start with digging deep into the who, what, and why behind your brand and gather information — from the big picture to the smallest details.

  2. 02.

    Strategize

    We do not provide cookie-cutter solutions. We analyze the market to explore what your competitors are doing, look for hidden opportunities, and define a clear digital strategy for you moving forward.

  3. 03.

    Design

    This is where things start to come to life. Whether it's redesigning an existing product, or starting from the ground up, we create beautiful interfaces that solve problems and delight users.

  4. 04.

    Develop

    We bring the designs to life, building web and mobile apps that are performant and reliable. We tailor both your frontend and backend to suit you needs.

  5. 05.

    Deliver

    Whether it is providing you with the final deliverables or pushing it live, we will be there every step of the way. We can measure ongoing performance and help you to iterate and grow your product. Afterall, a product is never truly done even after it has launched.

This is us.

Based in Toronto, we are a team of two with a network of many. With over a decade of knowledge and experience each, we have had the opportunity to work with great clients ranging from startups to large corporations.

No matter where you are in the product development cycle, we are here to help you. From ideas to beautifully crafted designs and clean code, we will be there every step of the way until you launch your final product and even after.

We build relationships, not transactions.

  • Helen Truong

    Helen Truong

    CO-FOUNDER, HEAD OF DESIGN

    Helen has 10 years of experience working with clients from startups to large corporations. Throughout her career, she's had the opportunity to work with talented individuals and brands to exceed business goals and deliver quality work. In her free time, Helen enjoys creating educational content for the design community.

  • Jon Melnik

    Jon Melnik

    CO-FOUNDER, HEAD OF TECHNOLOGY

    With over 10 years of experience, Jon has a passion for tinkering and creating awesome products that users love to use. He previously worked on and led development teams creating entreprise products at well-known companies. Throughout his career, he has been a key figure in helping products to launch and succeed under tight deadlines.

  • Cruise

    Cruise

    HEAD OF OFFICE MORALE

    Cruise adventured all the way from rural Texas to Toronto and is a key figure in keeping the office morale up throughout tight time crunches.

    He is a huge cheese-fanatic and a lover of bellyrubs. He helps keep the team active.

Our secret sauce

  • Super effective designs

    User-friendly and efficient designs that work.

  • Meet business goals

    Convert new users and retain current ones.

  • Scalable products

    Products that scale well and grow with your company.

  • Bespoke products

    We don't work with templates, we create custom products you will be proud of sharing.

  • Vendors Partners

    We make magic happen through this special thing called collaboration.

  • Not robots, just human

    We dedicate our focus on each client and don't take on more than we can handle.

Think we might be the right friends for your next project?
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